France’s oldest jeans manufacturer, Atelier Tuffery, has set up shop in Toulouse, at the Guerlain salon in the Hôtel Albert 1er. This salon has already welcomed sustainable French fashion brands such as Sézane and its sister brand Octobre Éditions. From January 21 to February 1, 2025, discover the Atelier Tuffery pop-up store just a stone’s throw from Place du Capitole.
Atelier Tuffery in Toulouse
Atelier Tuffery,founded in 1892, is a veritable institution in the world of denim.
For the first time, the brand has set up shop in Toulouse, with a pop-up store in the Salon Guerlain of the Hôtel Albert 1er. Open from January 21st to February 1stfrom 10am to 7pm.
Julien Tuffery, head of the family business, is enthusiastic: “I’m confident that this pop-up will open up the prospect of a lasting presence in Toulouse”.
This event is an ideal opportunity to showcase his collection, while demonstrating that there are still brands where “the hands that make are the hands that sell”, he adds.
Salon Guerlain : 5 rue JF Kennedy, 31000 Toulouse
A heritage of passion and French know-how
For over 130 years, four generations of the Tuffery family have perpetuated the art of jeans-making.
Founded by Célestin Tuffery in Florac, Lozère, the brand pioneered the first French jeans for railway workers.
Today, it employs 38 people and sells some 45,000 products worldwide every year.
Atelier Tuffery has stood the test of time and remains a benchmark in the fashion industry, combining tradition and modernity to offer authentic creations and timeless.
Atelier Tuffery and Hôtel Albert 1er: strong values
Hôtel Albert 1er and Atelier Tuffery share strong values that naturally bring them closer together. Both advocate a local and sustainable approach, favoring artisanal French know-how and short supply chains.
Emmanuel Hilaire, co-director of the Hôtel Albert 1er, explains: “We pay close attention to the brands we welcome. We want to associate our image with companies with whom we share common values and commitments: authenticity, quality, local roots, respect for employees and natural resources”.
Like Atelier Tuffery, which uses hemp from Occitanie and linen from Normandy, Hôtel Albert 1er carefully selects its local and regional local and regional producers for all its services.
The Atelier Tuffery conference
As well as discovering the Atelier Tuffery collections in Toulouse, you’ll have the opportunity to attend a talk by Julien and Myriam Tuffery on January 21 at 7pm.
Entitled “Making jeans in Occitania: issues and challenges”, it will take you behind the scenes of production, covering local sourcing, innovation and the upgrading of textile chains.
A rare opportunity to talk directly with these passionate entrepreneurs and understand the challenges of sustainable fashion.
Organize your pop-up at the Hôtel Albert 1er in Toulouse
Do you have a project for an ephemeral boutique in the heart of Toulouse?
Karen, our reception and seminar manager, is there to help you.
Her mastery of hospitality and attention to detail guarantee a personalized, unforgettable experience. Whether you’re planning a pop-up store or a team-building New Year’s seminar, Karen has the right solution for you!
